Alphabet (GB) continues to drive its customer-first approach with The Institute of Customer Service membership

Farnborough, UK – 29 September 2020: Alphabet (GB) has today announced it is one of the latest members to join The Institute of Customer Service. This will enable Alphabet to continue to evolve the service it provides to its customers and drivers.

The Institute of Customer Service (ICS) is an independent professional customer service body, working with businesses and the public sector to position the UK as a world leader in service. As a member of the ICS, Alphabet will gain access to research, insights, conferences, and networking opportunities, as well as being part of a nationally recognised association, working across all sectors throughout the country to deliver excellent customer service.

As Alphabet continues to develop its best-in-class service, it has never been more important to be part of The Institute. Alphabet remains determined to do everything it can to help build a strong economy, adapt to the increasing challenges of COVID-19 and uphold service standards for the fleet and automotive industry.

Alphabet will take advantage of The Institute’s Business Benchmarking tools to help measure success and take its customer service strategy to the next level. The Institute’s independent survey helps measure customer satisfaction, identify strengths and areas for development, as well as benchmark Alphabet’s performance against other organisations, importantly, both in and outside the fleet and automotive sector.

As a service business, Alphabet recognises that providing a high standard of service to both customers and partners is a top priority. Throughout the UK lockdown, Alphabet’s focus has remained on delivering market-leading customer service, and it has been working tirelessly to tailor support based on each customer’s unique needs. The membership will add an extra dimension to the excellent service already provided to its customers.

Carol Burgess, Service Management, Manager at Alphabet, says: “At Alphabet we are truly passionate about looking after our customers and providing excellent customer service. Our customers are at the centre of everything we do and remain our key focus both internally and externally. Leveraging our Institute of Customer Service membership will enable us to network and learn from other members across many different sectors. We’re excited to see what more we can bring to our current service offering, to continue to develop our first-class customer service.”

Jo Causon, CEO of The Institute of Customer Service says: “We are delighted that Alphabet are members of The Institute of Customer Service. Joining is a sign of intent and recognises the importance of delivering excellent service to customers. By coming together with organisations from a wide variety of sectors, Alphabet is making a clear statement that their customer is central to their thinking and they have a strong desire to continuously improve the customer experience.”