New Chief Executive Officer at Alphabet International

MUNICH 04/11/2024 – Jesper Lyndberg, previously Chief Executive Officer (CEO) at BMW Financial Services Denmark, has taken over as CEO of Alphabet International as of 1 November 2024. Jesper will continue the successful management of former CEO Markus Deusing who will take on a new leadership role within the BMW Group.  

In his new position, Jesper will be responsible for the comprehensive B2B business on a European level, focusing on delivering tailored mobility solutions for both small and medium enterprises as well as international corporate customers. 

Commenting on his appointment, Jesper says: “I am eager to assume the role that Markus has represented as a frontrunner in sustainability and digitalisation at Alphabet International, and I look forward to steering this clear strategic direction with great enthusiasm. We are amid an industry evolution that is both essential and characteristic of Alphabet International's dynamic spirit. Embracing this evolution energises my dedication to my new role. Our team's strong commitment and our well-founded strategy are designed to help customers take the lead in advancing and innovating within the mobility sector.”

Jesper started his career at the BMW Group in 2012 and has held various management functions since then. With his background as a Business Transformation Manager at BMW Financial Services Denmark and as Country Manager of Alphabet Denmark as well as of course through his previous role as CEO, BMW Financial Services Denmark, he brings extensive experience for this new role in the Munich office. 

Alphabet thanks Markus Deusing for his leadership and contributions as CEO and looks forward to his future successes with the BMW Group.