Alphabet announces the appointment of new Chief Sales Officer to drive strategic growth

21 May 2024, Farnborough, UK: Leasing and mobility expert Alphabet (GB) has announced the appointment of Ian Turner as its new Chief Sales Officer (CSO). The appointment reinforces Alphabet’s commitment to providing a market-leading service, offering the best customer support to make mobility easy for companies of all sizes.

Ian is a familiar face to those in the industry who has an impressive track record spanning over 35 years. His experience in sales, marketing and product development includes rising through the ranks at ALD Automotive where he joined the operating board as Corporate Sales Director in April 2013 and later, appointed Sales & Marketing Director in December 2019.

Equipped with a customer-centric approach to mobility, Ian is dedicated to providing smart and effective ways for customers to operate their fleets, both now and in the future.  In his new role, he will leverage this wealth of experience to shape Alphabet’s sales team, strategy and pipeline. He has an innate ability to build strong relationships with customers to truly understand their requirements so they can make the most from Alphabet’s wide range of flexible mobility solutions.

Ian Turner, Chief Sales Officer at Alphabet (GB), said: “I am delighted to join Alphabet. It’s a well-established, high performing, multi-make mobility business in the UK and Europe.

“Being part of the BMW Group, which is a powerhouse in the automotive industry, Alphabet is an innovative organisation and well-placed to support customers through critical market megatrends; whether it be the transition to electrification, digitisation, or providing new product and services to offer customers greater flexibility.

“I believe data is key to how we can support this transition and consequently support customers to make informed decisions. 

“It’s an excellent time to be in the automotive industry. Alphabet has great ambitions and I look forward to contributing to the group strategy to create even more opportunities,” he added.

Mike Dennett, Chief Executive Officer at Alphabet (GB), said: “We are thrilled that Ian has joined our team here at Alphabet. He brings a wealth of knowledge and experience, which will help to further strengthen our value proposition for our customers and drive business growth.

“The automotive industry faces some big challenges to enable the UK to meet its net-zero target by 2050. However, Ian’s strategic orientation aligns perfectly with our mission, which is to support the mobility of our customers with products and services that evoke emotion and help to make a real difference.

“It’s a great time to join Alphabet and I know that Ian will be a great asset to our company,” he added.