BMW Group accounts for 11 per cent of UK pure electric registrations in 2022

BMW Group UK has reported 28,903 BEV registrations in 2022, representing an 11 per cent share of the overall UK BEV market, rising from 7.2 per cent in 2021.

BMW BEV sales tripled on the previous year to 21,480, meaning one in five BMWs registered last year was a fully electric vehicle, making it the fastest-growing BEV brand in the UK. In the corporate sector this rose to one in three. When combined with plug-in hybrid (PHEV) registrations, BMW reached 38,045, meaning one in three BMWs was sold with a plug in 2022.

Much of this significant e-mobility ramp up came from the brand’s award-winning new products, in particular the BMW i4 and the BMW iX. This added to the strong sales performance of the BMW iX3 and the BMW i3. Production of the pioneering i3 ended in 2022 after nine years of increasing sales. The new BMW iX1 and the BMW i7 were launched at the end of last year, expanding the BEV range further and in 2023 the fully electric BMW 5 Series will join the line-up.

MINI performed strongly in the electric sector too, with the Oxford-built MINI Electric accounting for the vast majority of MINI plug-ins, with 7,423 registrations. This was up on last year (12.2 per cent) and meant that a quarter of all MINI Hatch models were BEVs. When the MINI Countryman PHEV is included, one in five MINIs registered in 2022 had a plug.

“Despite a particularly challenging environment, we have achieved a strong sales performance in 2022 and have seen significant order banks build up across the range. With an 11 per cent share of the overall BEV market, BMW was the fastest growing brand in the sector. This has been driven not only by a product line-up which has tremendous appeal but also thanks to the extraordinary commitment and performance from both our retailer network and our UK employees”, said Chris Brownridge, Chief Executive Officer of BMW Group UK. “With the just-launched BMW iX1 and i7 now fully available, we expect further strong growth in sales of all-electric vehicles in 2023, with new models on the way including the BMW i5”.

BMW strong performance across the range

With an ever-expanding portfolio of products across all powertrains from pure electric and hybrid to combustion engines, BMW has dominated key market segments in 2022 and is well positioned to capitalize on all seg­ments in 2023. This is reflected in a 6.7 per cent total UK market share, accounting for 108,615 BMW vehicles sold in total.

Amongst the internal combustion engine (ICE) line-up, the company saw particularly strong performances of the new BMW 2 Series Coupe and Active Tourer as well as the 4 Series Gran Coupe. The positive reaction of customers to the new BMW X1 is mirrored by a strong order bank for 2023. The BMW 5 Series, which has the largest range of PHEVs within one model series of the BMW Group on offer, was equally well perceived by private and corporate customers.

In addition to the traditionally strong performance of BMW M (plus 4.3 per cent compared to last year), the interest in the BMW M3 Touring and BMW M2 has been exceptional, with order banks for each of more than six months from the start of sales in 2023.

In addition to the BEV models, BMW will also launch a range of PHEV models in both the X1 and 7 Series ranges.

Every fourth MINI Hatch is already purely electric, paving the way for MINI's all-electric future

MINI has handed over 45,843 vehicles to customers and raised its total UK market share to 2.8 per cent. The MINI Hatch has perennial appeal and strong customer demand saw a sales increase of three per cent compared to the previous year (29,183 units).

Plant Oxford produced over 40,000 MINI Electrics’ last year alone, taking its total electric count to around 100,000 cars for the global market. This is testament to MINIs all-round product strategy, geared to complete electrification of the entire range by the early 2030s.

With the brand’s signature go-kart feeling spanning from internal combustion engine to plug-in hybrid and fully electric drive, MINI plans to continue to grow profitably in 2023.

*Article Source http://www.press.bmwgroup.com