Case Study: Alphabet jump-starts B. Braun's journey to electric

The objective:

B. Braun was looking to identify cost and time savings within the business and consolidate its administration processes. The company also wanted to begin the move towards electrification and embrace a Whole Life Cost (WLC) model for its company car fleet. 

What we did:

B. Braun and Alphabet spoke directly to drivers, setting up virtual 'Driver Clinics' to understand their needs, shape policy and engage staff in the Alphabet support services available. 

Alphabet also introduced Alphabet Connect - a seamless online platform that allows quick and easy quoting and ordering for both drivers and fleet managers and provides access to vehicle data all in one place. The need for Alphabet Connect was established as part of Alphabet's Continuous Service Improvements Plan for B. Braun, where monthly review meetings are held to collaborate and find efficient and unique solutions for the company. 

The results:

Alphabet and B. Braun's initiative to encourage questions around PHEVs adoption resulted in most drivers choosing to make the leap to PHEVs at renewal. This uptake, in turn, caused enhanced visibility of cost for B. Braun, a wider and improved choice of vehicle for drivers, and provided its employees who chose a PHEV with a pay rise, through personal cost savings made from BIK tax relief over the course of their vehicle contract. 

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