Alphabet launches SME end-to-end self-service quote and order tool in UK

28 April 2025, Farnborough, UK: Alphabet (GB), a leading provider of fleet mobility, has unveiled its latest digital, self-service quote and order tool reinforcing its position as a connected, convenient and trusted partner to UK SME businesses. 

The Alphabet Motion platform has been designed to put sole traders and small and medium-sized enterprises in the driving seat – to research and configure car specifications, receive special offers, construct suitable lease deals, complete finance e-ID checks and place orders, from any place, at any time.

Alphabet's all-encompassing 24/7 digital solution makes a significant industry statement by enabling customers to enjoy unparalleled functionality to view, configure and order any car in real time.

Business owners, fleet managers and other authorised users can use filters to select one or more cars from a wide range of manufacturers to suit their budget, without a log in, before creating an account and completing the necessary credit and identity checks. An order can then be directly submitted and approved through the tool, removing the need for virtual or in-person sales consultations, unless desired.

“We understand that time is a valuable commodity, so having the technology that enables customers to expedite the quote and ordering process with the backing of the BMW Group, offers an unrivalled experience,” said Ian Turner, Chief Sales Officer at Alphabet (GB).

“Customers expect a seamless, hassle-free journey, and to have the ability to self-serve at any time. Our business quote and order tool provides that flexibility, which alleviates many of the challenges associated with fleet management and company car leasing in the SME sector. It’s been meticulously developed with the customer in mind at every touchpoint, while still offering the same opportunity to consult with an Alphabet sales team member, if needed.”

Vicki Bovington, General Manager of Process Management & Quality at Alphabet (GB), added: “Our customers spoke, and we listened. The latest Alphabet quote and order tool has been built with customers’ needs at its core. We’ve invested in delivering a sophisticated, easy-to-use platform for this audience that puts the user in control and simplifies previously manual internal processes. It enables us to offer faster response times, personalised interactions and self-service options.”

The platform is a core part of Alphabet's digital customer ecosystem and is already facilitating some products for major corporate customers. The opportunities for growth are considerable, as Alphabet broadens its range of products and customers it serves.

For more information about the latest online quote and order tool for SME businesses, visit https://motion.alphabet.com/offers.