Alphabet News

Next step in digitalising the fleet business – the new AlphaGuide App

posted on 6/15/2022
New Look. Better Experience

Alphabet presents a new version of the AlphaGuide app, which has been extensively redesigned. The freely available app bundles easy to use self-service features for fleet drivers to get support in situations that really matter – available already in 13 European countries. With this renewed version, the Business Mobility expert takes a big step in creating a digitalised and seamless mobility experience for its customers and extends the technology lead.

Next step in digitalising the fleet business – the new AlphaGuide App

  • New self-services for drivers such as Smart Fueling
  • Chatbot support is now live in Belgium, the Netherlands and soon in the UK
  • Alphabet launches all new design for its Driver App all for better usability

Alphabet presents a new version of the AlphaGuide app, which has been extensively redesigned. The freely available app bundles easy to use self-service features for fleet drivers to get support in situations that really matter – available already in 13 European countries. With this renewed version, the Business Mobility expert takes a big step in creating a digitalised and seamless mobility experience for its customers and extends the technology lead.

“Our new AlphaGuide app is all about providing drivers with a better digital experience that matches the quality of our service,” says Markus Deusing, Global Chief Commercial Officer at Alphabet. “The easy accessibility of important functions is not just a convenience. We think of the moments when our drivers need the services the most. Stressful situations like (minor) accidents, a flat tyre or for paying a fine”, he continues. “The new AlphaGuide is going to be the centre for all of the driver’s mobility needs.”

AlphaGuide offers now more self-service solutions and makes it much faster and easier to access helpful functions, tailored to certain countries: In the Netherlands there is beside a mileage tracker a digital version of the green insurance card (IMIC) available. The German version now includes a digitalised service card to use as legitimation at repair shops as well as a QR scanner that helps to connect physical contracts in the app. In the AlphaCity markets, the app will even double as a car key. Adding to the idea of fast self-service solutions is the new Chatbot, already available in Belgium, the Netherlands and soon in the UK.

However, Alphabet does not stop here: more functions to support Alphabet’s drivers during the whole Lease Cycle, such as payment options, digital license check (GER) and smart fuelling (GER) are already mapped out and in development. “Back in 2010, we were the first provider in our industry to introduce such an app – and we will continuously improve and add new features”, Deusing explains.

“For example, enabling activation and payment at electric charging stations via the app will provide a more fluent and less complicated experience. Moreover, we are also working on the launch of a new feature, which combines image recognition and machine learning.” The new feature will detect minor issues like scratches, tyre or glass damages through the smart phone camera and directly suggests helpful services like roadside assistance or others. “With our AlphaGuide, help and information are just a tap away”, Deusing closes.

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