New responsibility at Alphabet International: Markus Deusing appointed as Chief Executive Officer

MUNICH 03/01/2022 – Markus Deusing, previously Chief Commercial Officer, has taken over as Chief Executive Officer of Alphabet International as of January 1st 2022. Markus will continue the successful management of former CEO Marco Lessacher who will take on responsibility for the global sales activities of BMW Group Financial Services as the new Vice President Customer, Brand and Sales.

In his new position, Markus will act as Alphabet's highest representative on an European level and be responsible for the comprehensive B2B business, i.e. with small and medium enterprises as well as with international corporate customers. “I am really looking forward to my new role", says Markus. "The industry is currently in a major change process – and change is an essential part of Alphabet's DNA – that makes it even more exciting. With a strong team and a clear strategy, we help our customers building a better future of mobility”.

Markus started his career at BMW Group in 2005 and has held various management functions in Germany since then. In his previous role as CCO, Markus has significantly driven forward sustainability and digitisation within the company and, in the last two years, successfully navigated the sales organisation through a highly volatile period. Moreover, in this role, Markus has been responsible for the strategic coordination and development of all Alphabet markets. He has gained extensive experience in sales development, as well as in innovation, mobility and product management. His performance track record also comprises marketing and communication management functions in various business areas.

The former CEO of Alphabet International Marco Lessacher steps up to become Vice President Customer, Brand and Sales for BMW Group Financial Services worldwide.

The personnel change follows the incremental strategic realignment at BMW Group Financial Services to strengthen the company’s position as a future-oriented leader in the fast-changing leasing and mobility services industry.