Elevating sustainability: Alphabet International announces new ESG lead

MUNICH 10/09/2024 – Alphabet International announces the strategic appointment of Andreas Baron to the newly established central role of Chief ESG Officer. In embracing this position, he will play a vital role in steering the company's environmental, social, and governance initiatives. Andreas’s expertise will be instrumental in reinforcing Alphabet's commitment to meet the highest standards of stakeholder accountability and environmental stewardship, further cementing Alphabet’s status as a leader in responsible business practice. The creation of this role underscores the company's proactive approach to further integrate ESG considerations into its core strategy, ensuring a sustainable future for the company, its customers, and its partners. 

Driving ESG initiatives forward
Andreas Baron, in his new role, is dedicated to advancing Alphabet's comprehensive sustainability initiatives. He will actively promote employee involvement in the Alphabet's environmental goals and provide important support, striving to not only meet but exceed the company’s ESG standards. Addressing the company's proactive stance, Andreas stated, "We've initiated our first Alphabet ESG Report on a voluntary basis, committing to accountability and transparency. My role as Chief ESG Officer is to embed these principles into our operations, ensuring Alphabet's responsible and sustainable business practices, thereby maintaining our role as a dependable partner to both customers and employees."

With a decade of experience at Alphabet, Andreas has consistently demonstrated his commitment to sustainability. Starting in Alphabet Germany's marketing team, he later moved into a customer-focused position as E-Mobility Consultant, aiding customers, and sales teams in the shift towards electric fleets. 

Notably, he was instrumental in creating the Alphabet Carbon Manager, a tool for carbon footprint management in fleet operations. Andreas's proven dedication to driving sustainable change specifically in the fleet business makes him exceptionally suited for his new role. 

Synergy unlocks enhanced potential
The close collaboration between Alphabet's Chief ESG Officer and Chief Digitalisation Officer is key to aligning the company's digital transformation with its sustainability objectives, leading to more effective and comprehensive initiatives. Sven Straub, Head of Region Europe at BMW Group Financial Services, highlights the significance of these two new responsibilities for future success. "These functions are extremely important in navigating the company and taking it to the next level," Sven comments, welcoming Alphabet's decision to introduce these two pivotal roles in Europe. Digital tools enable the tracking, management, and enhancement of the company's environmental and social impact, also providing insightful data that speeds up sustainable practices within its operations, supply chains, and product or service ranges. Such integration requires employees to adopt a new mindset that prioritises environmental consciousness, teamwork in problem-solving, and a nimble, data-oriented approach. By synchronising strategic, technological, and cultural elements, Alphabet can harness the potent synergy of sustainability and digital innovation for significant change.