New Chief Sales Officer at Alphabet International

Susanne Loser, currently Head of Sourcing at Alphabet Germany, started her career at the BMW Bank in 2014 at this position. She has dedicated her entire career to the mobility and leasing business: Before joining Alphabet, she held various positions at Mobility Concept GmbH and Sixt Leasing AG where she, among others, successfully led the Sourcing and Customer Care division. A true mobility person who knows and understands client needs, as well as all aspects of the fleet industry.

“Our clients’ requirements drive how we do business. We get things moving every day – through our holistic consulting, flexible service and individualised support,” says Susanne Loser.

Markus Deusing, CCO Alphabet International adds: “I am really looking forward to have Susanne on board. With her extensive knowledge in the mobility business and especially in the area of customer care, we will further develop our success in satisfying our customer's needs”.

Susanne Loser succeeds Rüdiger Ebel, who will take on a new position within BMW Financial Services in Munich.