Legal basis for the processing of personal data

We only process your data if this is permitted by an applicable legal regulation. We will process your data in particular on the basis of Article 6 and Article 9 of the basic EU data protection regulations as well as on the basis of consent in line with Article 7 of the basic EU data protection regulations. Here, we will base the processing of your data on, among others, the following legal principles. Please bear in mind that this is not a complete or conclusive list of the legal principles, rather only examples intended to make the legal principles more transparent.

• Consent (Article 6 Paragraph 1 Page 1 a), Article 7 of the basic EU data protection regulation, or Article 9 Paragraph 2 a), Article 7 of the basic EU data protection regulations): We will process certain data only on the basis of the consent you have given expressly and voluntarily. You have the right to revoke your consent at any time with effect for the future.
• Fulfillment of a contract / pre-contractual measures (Article 6 Paragraph. 1 Page 1 b) of the basic EU data protection regulations): For initiation and/or execution of your contract with BMW, BMW dealerships, and BMW partners, we require access to certain data.
• Fulfillment of a legal obligation (Article 6 Paragraph 1 Page 1 c) of the basic EU data protection regulations): BMW is subject to a number of legal specifications. We must process certain data to comply with these specifications.
• Protection of legitimate interests (Article 6 Paragraph 1 Page 1 f) of the basic EU data protection regulations): BMW will process certain data in order to protect their legitimate interests or the interests of third parties. However, this only applies if your interests do not outweigh ours in individual cases.