Hei Finland: Alphabet confirms new partnership with Secto Automotive

MUNICH 18/10/2022 – Alphabet has entered the Finnish market through its new partnership with local enterprise Secto. This addition succesfully marks the 33rd market for Alphabet – either directly or through a partner like Secto – effectively expanding its reach further around the globe. The mobility provider is now also present in all of the Nordics so local and international fleet customers can expect Alphabet quality services and advantages across borders.

With its 14 Alphabet International locations and now 19 Alphabet OneNet partner locations Alphabet has established its services over most of Europe and far beyond. Through the expansion customers with subsidiaries and fleets in different countries benefit from consistently good services and seamless business interactions across state lines. Locally renowned partners and fleet experts add their understanding and value proposition to the local market just like Secto does for Finland.

Established in 2007, Secto has grown into the biggest privately owned car leasing company and 3rd largest fleet provider in Finland. Among their deep knowledge of the Finnish mobility market and a very strong basis with small medium enterprises they aim to service more and more larger companies and private lease customers. “The cooperation with Alphabet supports our strategic direction to grow through our expertise in fleet decarbonisation into the big corporate segment and offer our customised solution fit for the Finnish market to more customers even beyond our borders,” says Matias Henkola, Chief Executive Officer of Secto about the new cooperation.

Beyond the shared growth plans Secto and Alphabet also both believe in a holistic service approach to cover all of the mobile customer journey. “With Secto we have gained a great partner to tune into the local needs and wants and spread our tailored mobility service,” explains Susanne Loser, Chief Sales Officer of Alphabet International. “We’re certain that both sides will benefit greatly from each other’s coverage and capabilities and form a lasting alliance for the Finnish customers”.